Collect Signals
Website, forms, emails, WhatsApp and funnels become measurable inputs.
Friction measurement for digital revenue paths
Measure the friction that's costing you customers.
FrictionMetrics uses AI, behavioral analysis and competitive benchmarking to identify the hidden obstacles reducing conversions, trust and revenue.
Overall Friction Score
0/100High
Conversion FrictionHigh+18% vs benchmark
Trust Score81+6 trend
Navigation Score732 weak paths
Response Time2h 43mTarget 15m
Mobile Experience64-11 gap
Competitive PositionAbove Avg3 of 5 signals
Estimated Revenue ImpactHighDetected across booking and response layers
Friction MapMeasured signals
TrafficIntentFormResponse
Measurement philosophy
If you can't measure friction, you can't remove it.
Most companies optimize what they can measure.
Traffic.Revenue.Leads.
Every unnecessary step, unanswered question, and moment of doubt creates friction. We turn it into something you can see, measure, and improve.
How Friction Is Measured
A proprietary scoring system for hidden customer friction.
Synthetic Customers
AI personas simulate real buying journeys across key paths.
Measure Friction
Every interaction receives objective scoring.
Prioritize
Issues are ranked by business impact.
Deliver Roadmap
Immediate actions and strategic improvements.
Why friction matters
Small obstacles compound into measurable revenue loss.
of customers abandon experiences due to avoidable friction.
Get aheadaverage response time across measured high-intent inquiries.
Response signalcompanies responding within minutes convert significantly better.
Conversion signalMeasured signals
The full path from attention to revenue.
WebsiteLanding pagesFormsBooking flowCheckoutWhatsAppEmailCustomer supportCRMResponse timesCompetitorsCustomer journeyTrustMessagingMobile experienceAccessibilitySpeed
Measured findings
Evidence presented as metrics, not opinions.
Response Time
- Measured
- 2h 43m
- Benchmark
- 15m
- Revenue impact
- High
Primary Action
CTA visibility score drops below 52 on mobile.
- Business impact
- Medium
Booking Path
Three unnecessary steps detected before scheduling.
- Friction level
- High
FrictionMetrics Assessment
A measurement report built for executive decisions.
Priority metrics
Response delay frictionHigh
Mobile action visibilityMedium
Booking path complexityHigh
Pricing
Find out where customers are getting stuck.
Get a complete, evidence-backed assessment of your digital customer journey — with the friction points, priorities, and actions that matter most.
FrictionMetrics Assessment
A complete analysis of your digital customer journey, prioritized by impact and backed by evidence.
What you get
01
Friction Score
A clear baseline of your customer journey across the areas we can reliably assess.
02
Customer Journey Analysis
See where prospects encounter uncertainty, unnecessary effort, trust gaps, or conversion friction.
03
Prioritized Findings
Evidence-backed findings ranked by severity, confidence, potential impact, and effort.
04
Competitive Benchmark
See how key parts of your journey compare with relevant competitors where reliable comparison is possible.
05
Action Roadmap
Know what to fix now, what to test next, and what can wait.
06
Executive Assessment
A polished interactive report designed to be shared with founders, product, growth, CX, and leadership.
Founding Offer
$299
one-time
No subscription.
Limited to the first 10 companies.
Founding pricing helps us refine the assessment with our first cohort of companies.
What we need from you
- Your website.
- Your primary customer.
- Your main conversion goal.
That's it. We handle the research.
Secure checkout · One-time payment
Useful or we share the risk.
If your assessment doesn't give you meaningful, actionable insight, we'll refund 50% of your purchase. The remaining amount covers the research and model costs required to produce the assessment.
Read guarantee terms
1
Submit your business
Tell us what you sell, who you sell to, and your primary goal.
2
We measure the journey
We research, simulate relevant buyer journeys, collect evidence, and prioritize friction.
3
Get your assessment
Receive your FrictionMetrics report and prioritized action roadmap.
FAQ
Direct answers.
How long does it take?
Most assessments are delivered within 10 business days after kickoff.
Do you need access to our systems?
No. Public touchpoints can be measured. Access improves CRM and support signals.
Do you analyze WhatsApp?
Yes. Response time, routing, scripts and conversation friction can be scored.
Can you sign an NDA?
Yes. An NDA can be signed before discovery or data review.
Can the findings be implemented later?
Yes. The assessment provides a prioritized roadmap for internal or external teams.
What happens after the assessment?
You receive the FrictionMetrics Assessment, a strategy session and prioritized next steps.
About
We believe friction should be measurable.
Most businesses know they have problems.
Few know exactly where.
FrictionMetrics was created to make hidden customer friction visible through AI-driven analysis, structured metrics and actionable recommendations.